Marketing Terms

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

An advertising network or ad network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements.

Publishers which would be you and I ..are site owners or marketers who use PPC, our own website networks, or other means to promote offers/ads. We deal direct with advertisers or we apply to AdNetworks to find CPA offers from advertisers.Advertisers use

AdNetworks to allow multiple publishers to sign up and promote their offers.

Why Should You Choose CPA Marketing?

No actual sales pitching (or even actual sales) needed
With CPA offers, you don’t have to be pushy or even create a sales page that convinces people of anything. You can make money by offering something in exchange for something as simple as their zip code. The best part about that is, you’re not even responsible for delivering the promised reward - the advertiser is.

People love deals and freebies
Internet users are skeptical by nature, but tend to let their guards down a bit when they see a deal or a freebie. This is especially true when all they have to do in exchange is give up their zip code or email. This makes conversions for you not nearly as much work as a bigger campaign to sell your own product or other bigger type of sale.
It’s easy money in comparison to many other types of affiliate marketing as well. The visitors don’t have to spend any money for you to make money which is a huge advantage in getting increased conversions

Deal with big businesses
Although you’re not dealing with the advertisers directly, you are in fact an affiliate of huge advertisers such as Apple, who’s offers include iPods, Macbooks and other great products.