CPA + PPC Affiliate Marketing Guide (Part II)

4) Creating your PPC campaign.
First you will need to log into your Google AdWords account. Once logged in you want to create a campaign, you can do this by going to where it says “Create a new campaign” and then clicking on the link that reads “keyword-targeted” .






This will then take you to the campaign creation page. On this page you will first need to name your campaign and then name your ad group. This is for your own reference only and wont effect any aspect of the actual advert you are about to make.

This said it makes sense and helps you track your adverts if you name your campaign by the offer you are promoting. For example if promoting “Young, Energetic, and Slender” then you should name your campaign “Young, Energetic, and Slender”. As for ad groups these are just variations of the campaign they can have different ads/keywords then other ad groups. I simply name them using numbers for example “ad group 1” next would be “ad group 2” and so on.











Also make sure that English is selected as the language of your customers (unless of course the people you want to target speak another language)

Finally on this page you will need to select the country that you wish to target. The country will depend on the offer you are promoting so select appropriately and then click continue.

You will then be taken to the page where you must write your advert. This is the advert people will see when they use Google search or see your advert on a site using Google AdSense. I have put together a mock up advert for “Young, Energetic, and Slender” below.














The destination URL needs to be your affiliate link. This is taken from the Young, Energetic, and Slender offer at NeverBlueAds. The image below shows where you can find this. You will need to copy this and then paste it into the Destination URL. (note: most offers let you link directly to them so there is no need for your own landing page)









Once you have done this, click continue and you will be taken to the “choose keywords” page.

On the “choose keywords” page you must choose your keywords. Your keywords are words or phrases that will trigger your advert to show. When one of your keywords is searched for on Google then your advert will be displayed. Your keywords also effect your adverts showing in AdSense as if the keywords are present on a website then that website should show your advert.

You should pick keywords that relate to the offer you are promoting and that you believe people will be searching for. If you need more keywords you can use Google’s “Want more?” feature. Simply enter a keyword for example “weight loss” and the want more feature will give you a list of words and phrases that relate to the keyword you have entered. You can then add these one by one.


















Once you are done picking your keywords click continue and you will be taken to the “set pricing” page. On this page you will need to set your daily budget and your max CPC. These will effect how often your ad is shown and how many clicks you get. A high CPC will mean lots of clicks but they will come at a price so be sure to set your budget and CPC to what you can afford. Once you have set both your daily budget and CPC you can click continue and you will be taken to the final stage of setting up your PPC campaign and this is to simply review all you have done.









If you are happy with what you have click “Save Campaign”. Depending on your keywords and bids your ad should start showing and brining you traffic within 1-2 hours. You can then log into NeverBlueAds and track your sales live.

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